Our Story

★ The Woodland Bottoms · Pacific Northwest ★

The Bottoms.
100% Grass-Fed by design.

A high-efficiency beef program built on the heritage of the Woodland Bottoms — where the Columbia and Lewis Rivers converge.

01 / OUR HOME

A century of land, modernized.

Primo Beef isn't your typical farm-to-table operation — it's a high-efficiency beef program built on the heritage of the Woodland Bottoms. Located where the Columbia and Lewis Rivers converge, our cattle graze on land that has supported livestock and farmers for over 100 years.

We have taken that century-old foundation and modernized it with a singular focus: producing premium, 100% grass-fed beef that is accessible, sustainable, and fully utilized.

02 / THE OPERATOR'S EDGE

Decades of hands-on experience.

The foundation of Primo Beef was built on decades of hands-on experience. Starting at age 14, Hector mastered the essentials of land management — from running heavy machinery to building fences.

His background isn't just limited to cattle; he spent his formative years working as a ranch hand and at local berry farms. While in college, he continued this work at a Timothy hay farm, deepening his understanding of the forage and high-quality feed necessary for premium livestock.

After a career in corporate procurement — a background that provides a professional edge in managing complex supply chains and sourcing high-quality cattle — he returned to Woodland in 2011 with plans to build up our small beef operation.

Through years of trial and error, Hector realized that traditional cattle ranching was often inefficient for small-scale operations. To maximize the resources of the land and provide a superior, consistent product, he pivoted to a high-efficiency model that prioritizes strict quality control, year-round availability, and the 100% grass-finished standard.

03 / THE 100% GRASS-FINISHED STANDARD

Natural, strictly monitored.

We believe the best beef comes from a natural, strictly monitored process. We adhere to rigorous standards to ensure our product is exactly what we would feed our own families.

Truly Grass-Fed

Our cattle never see a feedlot and eat nothing but natural forage from start to finish.

Selective Sourcing

We partner with expert local ranchers in Washington and Oregon who meet our strict 100% grass-fed and grass-finished standards.

Regenerative Practices

We use rotational grazing to improve soil health and ensure our pastures remain nutrient-dense.

04 / TOTAL UTILIZATION & COMMUNITY IMPACT

Nothing goes to waste.

At Primo Beef, "efficiency" means nothing goes to waste. We have designed our business to utilize the entire animal.

Custom Shares & Boxes

Everything from whole shares to 20lb and 40lb boxes designed to fit in a standard home refrigerator.

Smaller Bundle Packs

For those who need just the essentials, we now offer curated bundle packs and individual cuts.

The "Maker" Resource

We provide specialized items, such as kidney fat (suet), to local artisans who craft high-quality soaps and lotions.

Giving Back

Any beef not sold through our primary channels goes to local food banks, team dinners, and fundraising events.

We are committed to the local food supply chain and support our community. By donating locally, we further our mission to foster a sustainable and resilient food system right here in the Pacific Northwest.

05 / OUR FOUNDATION

Grit. Hard work. Transparency.

We don't overcomplicate it.
We keep it simple, keep it grass-fed, and keep it local.

We aren't a massive industrial ranch — we are a local operation dedicated to keeping premium beef accessible.